Bringing content, relationships and social media community together for busines success

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NEW marketing course!
Sign up before May 26 for the best price on the Marketing for Nice People course, a six-week audio class with renowned small business marketer Naomi Dunford.

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New this week:

Linkbait boot camp

Weak, flabby content generates no back links, no buzz, and no Google love. Strong content surges to . . . more >>

Give me 5 minutes a week and I'll give you a stronger, more profitable relationship with your customers.

What's the key to every great relationship?

We all know the answer to this one, right? Every great relationship, from marriage to friendship to parenthood, is founded on communication. Spelling out what's great and what isn't, and working on the latter with an open mind and heart.

copyeditingWe all know this. It crosses cultures, languages, religions—every boundary known to humankind.

Except one—business. People who would never dream of lying to their friends, treating them unkindly, or trying to weasel them with half-truths, will do all of these with their customers because they think "that's how business is done."

The most successful businesses have never bought into this. Most of the massively successful business ventures in history have been based on integrity. Even the robber barons of the 19th century were careful about their relationships with the right people.

Well, in the 21st century, the right people are your customers. The right people consist of pretty well the whole human race. Liars, cheats and weasels are exposed every day on the internet.

On the other hand, businesses that show themselves as honest and trustworthy are rewarded with abundant profits and customer bases that can span the globe.

The best news is, it's a lot more fun to run your business on a basis of open, warm and genuine communication.

Your customers are happier and more enjoyable to work with, and they spend more money. They tell their friends, so your marketing is easier and cheaper. You feel good about what you're doing, so you sleep well at night. And you don't tie your stomach in knots worrying about marketing clutter, mounting expenses and diminishing revenues.

I'd like to offer you a free newsletter

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It starts with a 10-part marketing "tool kit" to jump-start the practices that will improve your relationships with prospects and customers. I write it in order to get the word out about my marketing communication practice, which helps small and micro businesses connect more effectively with their customers.

But even if you're not in the market for a copywriter, editor or marketing communication consultant, I'd still be honored to help out a fellow businessperson.

I won't spam you to death or try to hard-sell you a lot of half-baked information products. I will never sell or loan my email list—that would be extremely stupid and short-sighted. And of course, if you don't find the newsletter useful, it's very easy to unsubscribe.

If you have a newsletter, blog, brochure, web site or other project you'd like immediate help with, please do contact me directly!

But if you'd just like to know more about how improving your communication program can help win you referrals and repeat business, please subscribe to my free "marketing tool kit" e-newsletter today.

Hope to hear from you soon,

—Sonia